Seth Godin, Jedi Master of the Connection Economy?

Eric Braun Blog 0 Comments

I just got back from a talk by Seth Godin at Tufts University. As expected, it was inspiring. His core message to students was to get out there and connect. It’s a connection economy. Connect and you get noticed. Do something to help others connect, and we will notice you and care about you. This is essentially a new take on his “permission marketing” concept of past: turn strangers into friends and friends into customers. Today, says Godin, success means being a connector. But the more he talked, the more I felt that he meant more than that. He seems to take Malcolm Gladwell’s tipping point concepts of Connectors, Mavens and Sales People and make them all requirements of a successful entrepreneur. “You have to be all three of these things.” He did not say this in so many words, but he did say, “Pick up the microphone while it’s still available.” This is essentially what a Maven does, right? Speaking out will help you build your network of connections and followers. The more you speak out, the more of a sales person you will become. And of course, it’s all about the 10,000 hours, too. Do it, do it, do it. You will fail, but you will fail less over time. If you’re not doing something that rubs someone the wrong way, you’re probably not pushing yourself, and you will be doomed to a life of mediocrity. As Tufts students, the audience is not prepared for mediocrity, but Seth …