Video Training and Millennials: The Perfect Match?

Eleanor Kennedy Blog

“Let’s just stay in and watch Netflix”. How many times have we heard, or said, these words? Netflix, and indeed many other streaming sites, have become household names. They are how people pass the time, especially those who grew up in the early 21st century experiencing the rise of YouTube, Facebook, and other similar websites. But millennials aren’t just watching cat videos (sorry Olive!). They are now choosing to learn through online video, whether they realize it or not. Documentaries, quiz shows, TV shows… They all play a role in the ways in which these people now gain knowledge. With millennials now taking up a large percentage of today’s workforce, the opportunity of video in the office is perhaps bigger than ever. In fact, according to the Census Bureau, there are more than 80 million millennials living in the US, and other statistics show that their craving for online video as a preferred communication channel is growing.   This means the opportunity for video in corporate training is huge, as we have discussed before. It is even estimated that millennials spend 50 percent more time watching online video than TV. It’s clear that online video possesses an emotional power, so just how much more productive would a millennial worker be if they are trained through this medium?  We have already found out that corporate training costs the US economy approximately 70 billion dollars per year, with just a 10 percent skills retention rate. Why? Because of un-engaging training methods and a lack of …